I'm a designer currently living in San Mateo, CA. For the past few years I've worked extensively with branding and communication, assisting with research and design across a large range of work including identity systems, catalogues, brand promotion materials, web design, and annual reports. I have experience working for a range of clients and industries, including non-profits, healthcare, new businesses, member organizations and financial companies.
This site houses some of my work in design, branding, and illustration.
Experience
Brand Marketing, Design & Communications Manager
Feb 2020–present
Brand Consultant + Lead Designer
Feb 2020–Aug 2023
MUHSEN / Chicago, IL
Establishing brand strategy including comprehensive guidelines and redesign of materials as well as the design and execution of all print and digital materials across the MUHSEN brand; overseeing media, video, digital marketing and web development departments; supervision of departments to ensure brand consistency
Visual Designer + Brand Consultant
May 2016–present
HealthQuest Infusion & Specialty / Sugar Land, TX
Developing new branding system, and designing brand applications, marketing materials and patient education resources
Visual Communication Associate
Feb 2011–May 2015
The Kineo Group / Chicago, IL
Assisting in design and research for branding solutions and identity systems for a range of clients
Design Intern
Jun 2007–Oct 2009
Morningstar Inc. / Chicago, IL
Marketing campaigns for products, company reports, monthly inserts, flash animations, digital design
Design Editor
Dec 2006–Dec 2007
Al-Bayan Newsletter, University of Illinois at Chicago / Chicago, IL
Publication layout and design
Design Consultant
The Kineo Group / Chicago, IL
Brand and identity research, design and infographics
Sept 2017–present
Duawrites.com / East Lansing, MI
Digital design
Aug–Sept 2013
Brogram / Troy, MI
Identity and marketing materials
May 2012
Glimpse Studio / Willowbrook, IL
Brand identity and website design
Jul–Sept 2010
Abbas Athletics / Toronto, Canada
Marketing materials
Aug 2005
Education
University of Illinois at Chicago
Bachelor of Fine Arts in Graphic Design
May 2009
College of DuPage
Coursework in the Advertising, Design and Illustration Program
Mar 2003–May 2005
OTHER
SKILLS
Adobe Creative Suite; Microsoft Word and Powerpoint;
Basic understanding of CSS/html
RECOGNITIONS
Graphis Design Annual: Annual Report, 2014
Golden Key International Honour Society, 2006–2009
Design chosen for installation at College of DuPage, 2004
LANGUAGES
Fluent in English, Urdu; familiarity with Arabic, Hindi, Spanish
INTERESTS
Color, illustration, information graphics, wayfinding and signage, reading, research, writing