Sana Iqbal Ahmed

Why Red? seeks to catalogue a color describing its versatility as each spread introduces a distinctive characteristic of the color red

Logo, business card and website for a nature photographer’s new studio service

Comprehensive brand guidelines established for all communication materials put forth by AAMI, the Association for the Advancement of Medical Instrumentation.

A later update to the brand guidelines included a custom-designed library of patterns and textures focused on energy, connections, and technology to be used for AAMI’s conference materials. Included in this update was the AAMI2018 Conference & Expo identity, and the treatment for its web ads and brochure cover.

This member association is internationally regarded among biotechnicians and the FDA as the neutral gatekeeper for medical safety standards and accreditation. 

New identity created for fundraising professionals that provide strategic counsel to individuals and organizations in the artistic, cultural and environmental sectors.

Brand development and marketing materials for a Sugar Land based pharmacy and infusion center, including conference materials, report and form design, and patient education guides.

An array of materials designed for the Encompass Championship at North Shore Country Club in Glenview, Illinois in 2013 as the PGA TOUR’s Champions Tour returned to the Chicago area after an eleven-year hiatus. 

Street banners designed and installed in Chicago to mark the 60th anniversary of the Brain Research Foundation and celebrate this notable achievement and the valuable work that the Foundation does. 

Infographics designed for the Pulmonary Fibrosis Foundation’s annual report

Cover art and infographics designed for the Brain Research Foundation’s 2012-2013 annual report celebrating 60 years. 

Kineo chose the concept of “Promise” to highlight the Brain Research Foundation’s 60-year continued commitment to fund the most innovative neuroscience research. 

Identity system for the American College of Radiology’s (ACR’s) recently established Harvey L. Neiman Health Policy Institute, that studies the value and role of radiology in evolving health care delivery and payment systems.

The branding system was designed to accurately reflect its serious mandate and the academic spirit of the work in which the Institute is engaged. 

Identity for ACR (American College of Radiology) Image Metrix™, a global imaging contract research organization that provides pharmaceutical and medical device companies the ability to utilize imaging in their clinical drug trials and device approval studies.

The challenge was to visually position ACRIM as the industry leader with a global presence, while creatively referencing both precision and imaging. 

Identity and t-shirt application done for a boys’ youth group in Troy, Michigan. 

The “bg” acronym in the logomark takes its form from a hand gesture created by group members that stands for ‘Bro-Gram.’ This form within the logo is styled out of Arabic alphabets that spell out the word Al-Etihad, or Unity, highlighting the mission and spirit of the group.

A display of notecards displaying different words designed for a 4th grade ESL classroom in Joliet, Illinois. These cards use color and typography to demonstrate the meaning of terms, including providing distinction between homonyms and homophones.

Re-design and production for website of Chicago-based branding and communications firm The Kineo Group.

Marketing campaigns designed for a product called Principia, whose primary association was the discs that it exists on. The challenge was to use the disc graphic in varied ways appropriate to the messaging behind different campaigns

Poster design based on Italo Calvino’s Invisible Cities.

Original size: 16 x 30 in 

This map shows the people I have known of the design community in Chicago for the past six years within different institutions— the College of DuPage, the University of Illinois at Chicago, Morningstar Inc., and the Miscellaneous. The exterior of the circle shows which of these people know one another while the interior shows my link to these people, highlighting my basic and more personal ties to each individual. 

Original map size: 96 x 96 in

Sequence of type studies and proposed designs for lecture series 

Poster original size: 11 x 16 in